International human rights attorney and activist Shadan Kapri is sparking a global consumer movement through her bestselling book, The Red Movement: Social and Environmental Justice in the 21st Century. The book urges consumers to use their purchasing power to support companies that prioritize people over profits, inspiring what Kapri describes as a consumer justice movement never seen before in history. Reviews for the book have come from around the world, with readers sharing how Kapri's work transformed their spending habits. Campaigns inspired by this movement have been reshaping corporate behavior, including recent public pressure on Disney following its cancellation of The Jimmy Kimmel Show, demonstrating how collective consumer action influences even the most powerful brands.
Kapri states that corporations must understand this new global landscape to survive as people use their purchasing power to drive societal change. The book's central message is simple: every purchase represents a vote for justice or exploitation. Kapri challenges consumers to consider whether their buying decisions reflect their deepest values and whether products were made by safeguarding human rights and the environment or by exploiting them. Millions of consumers are responding to this call, driving social change at an unprecedented rate. David Khalili, LMFT, compared Kapri's voice to compelling figures like Barack Obama and Greta Thunberg, describing the book as offering an intense yet pensive exploration of contemporary human rights issues that leaves a lasting impact.
Kapri's vision aims to make conscious consumerism the global norm, with The Red Movement at the center of this transformation. The international bestseller is available at https://www.amazon.com/Red-Movement-Environmental-Justice-Century/dp/1734644648. As founder of Kapri Law & Consulting, a Washington State law firm specializing in family law, civil rights, and international human rights, Kapri realized that true change extends beyond courtrooms into the systems shaping daily lives. Her book represents this expanded vision of justice, moving beyond legal battles to the choices people make through purchases, votes, and voices. The movement's significance lies in its demonstration that consumer behavior can serve as a powerful tool for social and environmental justice, potentially reshaping corporate practices worldwide as more people align their spending with their values.
