April Collins, the founder of Collins Law, LLC, recently appeared on PILMMA's Grow Your Law Firm podcast with host Ken Hardison. The episode, titled "From Basement Startup to Firm Growth With April Collins," was released on August 7, 2026. PILMMA, which stands for Personal Injury Lawyer Marketing & Management Association, releases new episodes of the podcast weekly. In this episode, Collins and Hardison discuss a wide range of topics, including Collins's journey from starting her practice in her basement to buying her own office building, overcoming trust barriers to hiring more staff and an associate attorney, choosing where to invest income, standing out in a competitive market by embracing what makes you unique, making client service a top priority, and embracing AI tools company-wide.
Collins said that PILMMA was a significant factor in developing business skills and growing her firm over the past several years. "The mindset is the first thing that I had to change, and to learn to develop into a businesswoman," Collins said. "I didn't have a business background, I didn't have family members who ever owned big businesses or went to law school, so I had to learn." She said this was challenging in Birmingham, which is a highly competitive market for injury attorneys. "I had to learn to lean into what makes me different instead of shying away from it," Collins said. "I learned that I can find my own strength, my own superpower in who I am, and to use the authenticity that I have to find the people who want to hire me. Because there are people who want to hire me, there are people who are looking specifically for someone like me."
Collins encouraged lawyers and business owners to adopt a growth mindset as one of the first steps in expanding their business. "If you have a growth mindset, then you're going to grow," Collins said. "And if you don't know [how to do something], find somebody that can help you, because what I've learned for the most part in this space, there are people who will help you. There are people who are here to assist." To listen to the podcast, visit PILMMA's website or search for "Grow Your Law Firm" on Apple Podcasts, Spotify, or wherever you stream podcasts.
Collins Law, LLC is a Black-owned injury law firm with offices in Birmingham and Madison, Alabama. The firm is committed to standing up on behalf of those who've been marginalized and feel like they don't have a voice, helping victims of car accidents, truck accidents, motorcycle accidents, and other forms of personal injury. Visit our website to learn more about the firm's services and approach. Collins Law is a full-service personal injury law firm based in Birmingham and Madison, Alabama. For over 10 years, the firm has helped accident victims across Alabama get the compensation they need and deserve to recover from other people's negligent actions. The firm has earned five-star client satisfaction and outstanding results by combining legal expertise, a compassionate and caring bedside manner, and an unwavering commitment to quality representation. Founded by April Collins, the practice adheres to the principle that every person who experiences a personal injustice deserves to be heard. The firm speaks for people who feel marginalized and don't have the voice or representation of others who may be more fortunate.
