Consultwebs, a digital marketing agency serving law firms, has announced a new employee benefit aimed at encouraging breast cancer screening. The Raleigh, N.C.-based company is partnering with its longtime client, Davis, Saperstein & Salomon, P.C., to support the #EmployersThinkPink initiative during Breast Cancer Awareness Month. Consultwebs will provide all U.S.-based employees who receive a mammogram in 2026 with a $50 stipend and a half day of paid time off.
The move reflects a growing trend among employers to offer tangible incentives for preventive health care. "Taking care of our employees means giving them time to take care of themselves," said Magnus Simonarson, president of Consultwebs. "Our goal with this initiative is to prioritize their breast health and raise awareness about the importance of routine screenings for early detection."
Breast cancer remains one of the most commonly diagnosed cancers in the United States, affecting both women and men. According to Susan G. Komen, an estimated 321,910 women and 2,670 men in the U.S. will be diagnosed with invasive breast cancer in 2026. The American Cancer Society reports that 1 in 8 women will be diagnosed with breast cancer during their lifetimes.
However, mortality rates have improved significantly. Susan G. Komen notes that the breast cancer mortality rate among U.S. women decreased by 44 percent from 1989 to 2024, with the decline attributed to improvements in treatment and early detection. Early detection is particularly critical for men, who can also develop breast cancer and are sometimes diagnosed at a later stage.
The initiative was inspired by Davis, Saperstein & Salomon, a law firm that created the Think Pink campaign after one of its case managers was diagnosed with breast cancer. Early detection saved her life, prompting the firm to offer time off for mammograms as a company benefit. Consultwebs decided to follow suit, deepening a partnership that Simonarson says goes beyond marketing.
"Our relationship with Davis, Saperstein & Salomon has always been about more than marketing," Simonarson said. "We learn from each other — not only about how we serve our clients, but also about how we operate our companies and support our teams. Their Think Pink initiative is a great example of how our partnership continues to inspire us in ways that go well beyond the work we do together."
For law firms and legal service providers, the announcement highlights a potential competitive advantage in talent retention. As the legal industry continues to grapple with burnout and high turnover, benefits that support employee health and well-being can serve as a differentiator. Firms that adopt similar policies may see improved morale and loyalty, while also contributing to broader public health goals.
Consultwebs, founded in 1999, provides SEO for law firms, AI SEO, paid advertising, social media, video marketing, web design, content development, outreach, and other marketing services. The agency's decision to offer paid time off for mammograms could encourage other legal marketing agencies and law firms to reassess their own benefit offerings.
The #EmployersThinkPink campaign, which encourages employers to support breast cancer awareness, may gain further traction as more companies recognize the value of preventive care. With breast cancer affecting so many individuals and families, corporate initiatives like this one can play a role in improving early detection rates and ultimately saving lives.
