Haug Farrar Franco & Ruiz, a Mississippi personal injury law firm, has announced its rebranding as HFFR Injury Attorneys. The change is intended to create a more recognizable brand that highlights the firm's exclusive focus on personal injury law and its dedication to communities across Mississippi. The firm, which maintains offices in Gulfport and Ocean Springs, will continue operating with the same four partners, same phone number, and same standard of care.
Partner Stopher Haug explained that the new name better communicates the firm's identity and purpose. "Our new name better communicates who we are and what we do, and is designed to be top of mind for individuals and families who find themselves in need of high-quality legal representation," Haug said. "But what hasn't changed is the firm itself — same four partners, same phone number, same offices, same standard of care."
Unlike larger firms that may pass clients to associates or call centers, HFFR Injury Attorneys emphasizes that every client works directly with a partner attorney from the first conversation through final resolution. Partner Todd Farrar underscored this commitment: "We've always believed that injured people deserve more than a case number and a paralegal. Our standard is one partner, personally responsible for your case from day one to the final outcome — and we prepare every one of those cases as if it's going in front of a jury."
The firm's founding partners bring a combined 75 years of Mississippi personal injury experience. That experience extends beyond the courtroom to local hospitals, doctors, courts, and insurance carriers. Partner Jonathan Franco emphasized the value of local ties: "Mississippi isn't just where we practice — it's home. We've built our careers here, raised our families here, and developed lasting relationships throughout the communities we serve. That local knowledge of the courts, the carriers, and the medical community gives our clients a real advantage."
As the firm enters its next chapter, partner Jason Ruiz reiterated the focus on results. "The future of our firm is centered on achieving life-changing outcomes for our clients — and doing that in a way that stays true to who we are. We're not a volume shop. Every client gets a partner." The firm's logo incorporates the fleur-de-lis, reinforcing its deep Mississippi roots.
For readers in the legal industry, the rebranding signals a continued emphasis on personalized, partner-led representation in personal injury law. It underscores a strategic differentiation from high-volume practices and highlights the importance of local knowledge in securing favorable outcomes. For injured individuals in Mississippi, the announcement assures continuity and a steadfast commitment to client-centered service.
